Apples Success And Success - 1461 Words

Background When we think of innovative computers and technology that’s continuously evolving, the brand that comes to mind first is Apple. Apple started with three men in the 1970’s, Steve Wozniak, Steve Jobs, and Mike Markkula. They helped create, design, and market a series of computers. The first line of personal computers launched in the 1980’s. In 1985, Steve Jobs â€Å"left† Apple only to return in 1990’s. Around that same time, Apple began building several technological and strategically changes in regards to their business acumen. These changes helped to significantly contributed to the successes of the company. Introduction Apple is now a multinational company that sells and creates electronics in stores all over the world. This success can be attributed to its high brand awareness and key financial decisions. Apple’s strategy is mostly based on great financial management; which has helped to allow them to gross well over four hundred and fifty billion dollars as a brand. This amount is significantly higher compared to competitors like IBM, Microsoft, and Google. â€Å"Last year, Apple reached a record high of seven hundred billion dollars and is expected to exceed more than one trillion dollars in the upcoming years (Gupta, A., Prinzinger, J. 2013).† Thesis Apple’s financial management strategy has given them the unique ability to set themselves apart from its competitors and become the conglomerate that they are today. In order to better understand how AppleShow MoreRelatedApples Success3553 Words   |  15 Pagesrevenue in one quarter than Google will do in a whole year. This comparison with Google is significant, since these are two giants in the tech industry with some overlapping products. With Google’s stock price at $525 a share as of April 22, and Apple’s at $350 is an example of their presence in the marketplace. But how did Apple become so large and so successful? Was it luck, marketing, innovation? It was probably a combination of these things. They are definitely doing something right. YetRead MoreApples Success And Success1409 Words   |  6 PagesAPPLE SUCCESS METHODS 1 APPLE SUCCESS METHODS Success is a goal of every business. There are few companies that enjoy success the way Apple, Inc does. Fortune Magazine does an Annual ranking of the best companies by revenue known as the Fortune 500. Making it into these top 500 companies is somethin g that is truly to be coveted as being listed among this shows that you are part of the most successful business. In 2015, Apple made it into the Fortune 5 (Fortune 500 List) . MeaningRead MoreManaging Interest Rate Risk Management1035 Words   |  5 Pagesoperation. It analyzes Apple’s import and export trade currency and business volume. Various measures will be taken to lock exchange rate. Buying forward exchange rate options is one of the financial instruments it commonly uses, which minimizes Apple’s foreign exchange rate exposure. 1. 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Many have proposed the constituents of marketing, leading to the development of the marketing mix (Kotler et al., 2012). Although the ingredients have been well explained and widely agreed upon, a key element of its definition remains elusive to even the mostRead MoreDifferent Dimensions Of Apple s Products And Services1573 Words   |  7 Pagesand short-term performance. This report will explore the different dimensions of Apple’s products and services, the major factors in the external environment that can potentially impact on its success, influence of key stakeholders on financial performance, and contentious corporate social responsibility issues surrounding the company. The Nature, Structure, and Types of Apple’s Products and Services Apple is famous for leading-edge products. Founded in 1976Read MoreCase Study : Apple Inc.970 Words   |  4 Pages In the process, Apple Inc. is aware of the weakness of the industry and pose itself into the industry with an outstanding performance results. Apple Corporation can classified with four reason that Apple became success: innovative, First, one of the factors that lead to Apple’s success is the Apple former CEO, Steven Jobs. He is the soul of Apple. He credited to first sustainable music downloading business model in history by its iTunes and iPod online media store. According to the Fortune Magazine